Titre:
Territorial brand - Wallonia.be
Catégorie Principale:
URL:
https://www.youtube.com/embed/xtncuNTqltM
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Wallonia-Brussels in the USA
The brand Wallonia.be
Following the example of numerous other European regions, Wallonia has launched a regional branding campaign. Much more than a change of logo, it's about standing out from other regions while highlighting the competitive strengths of the region. A branding policy is above all a state of mind and a vector for mobilisation. Wallonia has chosen to position itself as being open to the world.