You are here

Wallonia-Brussels in the USA

Titre: 
Territorial brand - Wallonia.be
Cat├ęgorie Principale: 
URL: 
https://www.youtube.com/embed/xtncuNTqltM

The brand Wallonia.be

Following the example of numerous other European regions, Wallonia has launched a regional branding campaign. Much more than a change of logo, it's about standing out from other regions while highlighting the competitive strengths of the region. A branding policy is above all a state of mind and a vector for mobilisation. Wallonia has chosen to position itself as being open to the world.